ABOUT —
ABOUT —
What I believe in
I believe strong brands give direction and shape our world. My goal is to build brands people fall in love with. Brands that feel relevant at every touchpoint, spark conversations, and create lasting relationships. They need to connect. It’s not just about great storytelling; it’s about making every interaction count and turning audiences into true fans and in the meantime, making the world a better place.
My resume
Work [from 2013]
The Line, Creative director (2025 — Present)
The Line, Creative lead (2023 — 2025)
Fatboy the Original, Creative lead / Sr. Creative (2020 — 2023)
The Line, Art director (2018 — 2020)
Flirt Creativity, Art director (2014 — 2018)
DDB Brussels, Art director & copywriter (2014)
AMV BBDO London, Art director & copywriter (2013)
Education [from 2009]
LUCA School of Arts, MA, Graphic Design, Cum laude, Genk (2012 — 2013)
Laudius, Course, Copywriting (2015 — 2015)
Media & Design Academy, BA, Graphic Design, Magna cum laude, Genk (2009 — 2012)
I work[ed] for
Kwantum, Leen Bakker, Fatboy the Original, Gemeente Den Bosch, Hikoki, Xenos, St. Ape, Bol.com, IKEA, Jumping Jack, Volkswagen, Vanguard, MBO Amersfoort, Audi, Optio Sano, C&A, PME Legend, TravelBird, Coca Cola, Subway, Brunotti, Judiciary of Trinidad & Tobago, Mercedes, Cast Iron, Eurostar, Club Pellikaan, Sainsbury's, Super de Boer, Philips, Guinness, Pepsi, Mars, Tiger Hill, Flirt Creativity
My Values
Love the world
The calm of nature is where I find clarity. Hiking through it puts things in place. I believe in doing what I can to care for the planet—sustainability’s not optional.
Love your neighboor
I want to use my work to help those in need, prioritizing people over profit, and adding to a world where every individual feels seen, heard, and supported.
Love your life
I cherish the balance between body and mind. I fuel it with good food and an active lifestyle—treating my body like a temple and taking care of it for the long run.
